New this year, the event will take place at South Park on Mass St. on Saturday, August 24 from 5:00-8:00 p.m., coinciding with the Downtown Lawrence Welcome Back Jayhawks Weekend where you will be able to shop inside and outside at participating stores and enjoy various street performers throughout the day from 10:00 a.m. – 8:00 p.m. Admission to the all-day event is free.

Fans will have the opportunity to hear from Kansas football head coach Lance Leipold, Director of Athletics Travis Goff and more on a main stage built on the street towards the south end of South Park. Kansas fans will also have the opportunity to shop the latest KU merchandise within a Rally House pop-up shop.